Featuring Lebo Lion
This is The Voice of Marketing, so listen!
Any business can digitize their brand, but choosing the right social media platforms will depend on the type of business they have and ultimately what their goals and objectives are.
For a product-based business, you want to be on every social media platform that allows you to
market your product visually. Visual is the currency because people need to see your product for them to buy it. Platforms such as Instagram, Pinterest, Facebook and YouTube are great to use as they allow you to post as many pictures and videos as you like.
For a service-based business, use platforms that will help you reach a vast audience. You want to show people what you know. Your intention is to teach and inform and build credibility, therefore, it is wise to use platforms that will allow you to do so. Twitter is a great platform to use because it is an information-sharing platform. You can create threads (which are very popular now) that inform people about what your business is all about. You can also show yourself as a thought-leader on LinkedIn by having conversations with people in the same industry as you.
The difference between Twitter and LinkedIn is its relevance and timeliness. Twitter allows you to engage with your audience in real-time by using trending hashtags that are relevant to you and your business. But it must be done right.
Many entrepreneurs will ask “Do I need a website?”, the answer is yes and no. It will all depend on how you market yourself and how big your business is. It can be hard for a small business to get their website out there because of things such as Google AdWords and algorithms that they need to pay for. Not everyone needs a website. If your social media platforms bring business, then stick to that.